Our cultural background and upbringing often shapes how we navigate our lives — including our financial lives.
In honor of Hispanic Heritage Month, we’d like to shine a spotlight on several personal finance experts from the Latinx community who are championing for more inclusivity within the financial industry and are doing their part to raise financial literacy in their communities and beyond.
8 Hispanic Personal Finance Influencers to Follow in 2022
From podcasters and bloggers to Certified Financial Planners and Accredited Financial Counselors, the money gurus on this list help both English and Spanish speakers alike learn to better their financial lives.
1. Giovanna “Gigi” Gonzalez of First Gen Mentor
Giovanna “Gigi” Gonzalez, TikTok influencer, financial educator, speaker and founder at The First Gen Mentor has been leaning into creating content to help the Latinx community build generational wealth.
You can find Gonzalez speaking passionately about her mission to support the first generation on social media and finding creative ways to encourage her TikTok audience to invest in their retirement or overcome credit card debt.
2. Natalie Torres-Haddad of Financially Savvy in 20 Minutes
Natalie Torres-Haddad is the award-winning personal finance writer of Financially Savvy in 20 Minutes and a financial literacy and mental health advocate. Her viral Tedx Talks, “The Foreign Language of Financial Literacy” and “The Confidence Gap” share her experience as a first-generation college graduate and inspire others on the road to financial independence.
Natalie currently hosts The Financially Savvy in 20 Minutes podcast and you can find her and other Hispanic financial influencers sharing insights about overcoming financial trauma and building generational wealth on Twitter.
3. Luis F. Rosa of On My Way to Wealth
Luis F. Rosa moved to the United States from the Dominican Republic at age 11. Despite not learning much about money at home, Rosa grew up to become a Certified Financial Planner and runs the financial planning firm Build a Better Financial Future.
His podcast, On My Way to Wealth, offers financial tips to busy Gen X-ers — covering topics like buying a home in a hot market and using a health savings account. Investopedia named Rosa among one of the top financial advisers of 2022.
4. Luzy King of Viva La Budget & Finance
As a first generation professional, Certified Financial Planner Luzy King thought the secret to success was just working harder. Now this personal finance guru runs Viva La Budget & Finance to bring financial education to her community.
5. Beatriz Acevedo of SUMA Wealth
Beatriz Acevedo is an Emmy-award winning Latina media maven and entrepreneur. Her platform SUMA Wealth (which can be accessed completely in Spanish) is a financial inclusion company that aims to educate and empower the Latinx community.
SUMA features engaging personal finance advice and offers a “dinero toolkit” to help people tackle credit card debt, grow their savings and consider homeownership.
6. Rita-Soledad Fernández Paulino of Wealth Para Todos
Rita-Soledad Fernández Paulino is a former math teacher turned personal finance educator. Her platform, Wealth Para Todos, is dedicated to teaching those in underserved communities how to build wealth.
In addition to sharing financial advice on Instagram, Paulino has a bimonthly newsletter where she discusses money mindsets, financial goal setting and budgeting. She and her husband are on a path to retire before 50, and Paulino is studying to become a Certified Financial Planner.
7. Jannese Torres-Rodriguez of Yo Quiero Dinero
Jannese Torres-Rodriguez is a Puerto Rican side hustle queen who runs the podcast Yo Quiero Dinero, a 2022 Plutus Award winner. With the success of her food blog, Delish D’Lites, and other entrepreneurial pursuits, Torres-Rodriguez was able to quit her day job in May 2021 at age 36.
On Torres-Rodriguez’s award-winning podcast, she shares money stories from other Latinas and people of color. She educates and inspires others to gain control of their financial lives, build generational wealth and become financially independent.
8. Jen Hemphill of Her Dinero Matters
Hailing from humble beginnings in Colombia, Jen Hemphill is an Accredited Financial Counselor and author of the book Her Money Matters.
On her podcast, Her Dinero Matters, Hemphill chats with other members of the Latinx community about various personal finance topics from budgeting and goal setting to entrepreneurship and investing. She also discusses matters that specifically affect the Hispanic community, like how to overcome financial barriers as an immigrant and what Latinos need to know about retirement.
Kaz Weida is a senior writer at The Penny Hoarder. Nicole Dow, a former senior writer at The Penny Hoarder, contributed.